Foundations of Group Behavior Essay

Gatherings can be as little as two individuals or as large as the number may reach even in many thousands. They are framed for various reasons and serve various advantages to their individuals and furthermore to their associations. Be that as it may, there might be a few downsides too as it will be found in this paper. Formal and Informal Groups can be isolated into two sorts: Formal gatherings and Informal gatherings. Formal gatherings are those gatherings which have been perceived and made by the association. (Robbins 2004, p. 164) They have a more drawn out life expectancy and have an increasingly formal structure. They likewise have explicit occupations that are to be dealt with and the endeavors of the gathering are coordinated so that they will prompt the achievement of the organization’s destinations. (Robbins 2004, p. 164) These gatherings are framed after broad arranging with respect to their volume and constitution of the gathering. Servers in an eatery can be thought of as a proper gathering. Then again, casual gatherings are bunches that are not made officially by the association and don't have a particular structure that is perceived by the association. (Robbins 2004, p.164) These can be framed by social communication between laborers in an association and can be various in their tendency in any sense. For instance, four workers who met in the flask can build up a kind of relationship with one another in spite of the fact that they may not be required to interface with one another to achieve any authoritative targets. This gathering has shaped with no proper structure that can be recognized in the hierarchical structure and is a case of a casual gathering. Order, Task, Interest, and Friendship Groups can likewise be classified into order gatherings, task gatherings, intrigue gatherings, or fellowship gatherings. (Robbins 2004, p. 164) Command bunches are made officially and they are perceived in the authoritative progressive structure. These gatherings contain individuals who are liable to one chief. Despite the fact that assignment bunches are additionally made by the association and interface to accomplish hierarchical goals, their individuals are not generally responsible to their quick administrators. Laborers who initially report to various directors can be consolidated by an association to achieve a specific errand and during this undertaking, these individual individuals can avoid the first authoritative chain of importance whenever required. For instance, an association can ask workers from the product improvement group to cooperate with individuals from the HR group to choose about opening in the association. Both order gatherings and assignment bunches are sorts of formal gatherings as both of these gatherings are framed officially to accomplish authoritative targets. Then again, an intrigue bunch is a kind of a casual gathering that can be framed to accomplish some specific objective that has a typical enthusiasm for the entirety of the gathering individuals. (Robbins 2004, p. 164) For instance, a couple of laborers can hold hands to request a compensation increment. Thus, fellowship gatherings can likewise be sorted as a kind of casual gatherings as they are framed by individuals who share some regular attributes that drove them to create kinship with one another. (Robbins 2004, p. 164) Moreover, fellowship gatherings can likewise collaborate outside the elements of the work environment. Both intrigue gatherings and fellowship bunches are sorts of casual gatherings as they are not made officially by the association, are not perceived by the hierarchical structure, and don't really meet to achieve authoritative goals. The point of casual gatherings is increasingly disposed towards satisfying social prerequisites of the people in the gathering. (Robbins 2004, p. 164) However, the connection between individuals from casual gatherings impactsly affects their work execution and their activities. A gathering in the past was generally connected with some social action where various individuals from the general public would join each other for a particular explanation. These social collusions, generally known as casual gatherings, satisfy the social needs of the individuals. In intrigue gatherings, society individuals from various fields join each other for personal stakes while kinship bunches are portrayed by the normal characteristic(s) of the individuals. The individual from these gatherings may meet in gyms, bistro, and open stops, etc. Since these gatherings come up short on a conventional structure and rules and rules, the odds of contentions are high yet once the individuals get along, the gathering might have the option to battle for their advantage even in the most noticeably terrible circumstances. Outside and Internal Factors influencing Groups At the point when we hear the word gathering, we derive it to an assortment of individuals in an association that cooperate to accomplish an ideal explicit objective. These are the gatherings wherein the individuals are limited to work to the limits of hierarchically set rules and rules to accomplish an objective or number of objectives. They may confront the issues of time confinements, resource(s) limitation, or the gathering may not be engaged with power to settle on choices all alone, or the authoritative culture may not be adjusted to that of the gathering. Likewise, the organization’s determination and remunerating approaches may influence the exhibition of the gatherings as gatherings are made out of work force that are employed and compensated by the association. These impediments are not under the group’s control and can be called as the outer elements influencing the group’s execution. Inward factors influencing the group’s execution might be those elements that structure the structure of the gathering. The explanation is that these variables influence the conduct of the individuals. Gathering pioneers that fill in as a coach, facilitator, peace maker, etc may achieve the ideal changes in the member’s conduct and in this manner may expand the group’s execution. Tuckman’s Five-Stage Model It was in 1965 that Bruce Tuckman uncovered his four-phase model containing Forming, Storming, Norming, Performing. A while later, he included a fifth stage, Adjourning, too to his unique four-phase model. (Clark 2005, n. p. ) (Clark 2005, n. p. ) Forming is the primary stage where people in a gathering get to know one another. At the outset, the gathering individuals are mindful so as not to show any conduct that might be considered as inadmissible for a gathering conduct. For instance, at this stage, a gathering part may avoid bringing up missteps of another part as he may be worried about the possibility that that it can offer ascent to some contention. During this stage, individuals cooperate with one another to trade fundamental ideas and essential issues. It very well may be hard to make sense of the entirety of the issues at this phase as people inside the gathering can get diverted by the various circumstances in which they attempt to modify themselves. (Clark 2005, n. p. ) Therefore, just negligible advancement is achieved the extent that the achievement of hierarchical goals is concerned, however this is ordinary at this stage. (Clark 2005, n. p. ) This stage closes when people inside the gathering start to see themselves as constituents of the group. (Robbins 2004, p. 165) Storming During the following stage, raging, bunch individuals steadily understand that they have accomplished little up until now. Every single part has his own view of how things ought to be done and a reasonable information sharing condition isn't framed at this point. This can be viewed as the most inconvenient stage as individuals begin to perceive that the occupations to be done are not as simple as they appeared to be already. Communications with other colleagues are frequently constrained to contentions about what should the gathering do overall. (Clark 2005, n. p. ) Conflicts may emerge as colleagues would prefer not to have their individual opportunity constrained. (Robbins 2004, p. 165) At this stage, individuals don't confide in others and do what appears to be fitting concerning their own understanding. (Clark 2005, n. p. ) A great deal of vitality is squandered in these issues and very little is achieved during this stage. Be that as it may, individuals begin to build up a shared comprehension among themselves. This stage closes when an undeniable and set up progressive system of order shapes inside the group. (Robbins 2004, p. 165) Norming The following stage is Norming where the gathering starts to impart data to one another. Great affiliations develop among representatives and the group shows cohesiveness. (Robbins 2004, p. 165) Members settle their contentions and work together with one another. During this stage, individuals likewise begin to scrutinize others in a profitable manner so the analysis benefits as opposed to making clashes. For instance, a senior part can clarify the right method of carrying out a responsibility to his youngsters while supporting contentions from explores distributed in peer-looked into diaries. Simultaneously, the senior part can brief the youngsters about the results of doing things wrong and the advantages of getting things done in the correct manner. Junior individuals are likewise bound to tune in as they begin understanding the significance of accomplishing hierarchical destinations while working in gatherings. As clashes are maintained a strategic distance from and limited, the vast majority of the vitality and time is spent on achieving hierarchical targets. This stage closes when colleagues build up a disposition that coordinates the members’ common impression of satisfactory gathering conduct. Playing out The fourth stage Performing starts with individuals having grown great associations with every others. Presently, colleagues can recognize issues, fathom them, and executes the changes effectively. At last, bunch individuals have found out about the solid focuses and feeble purposes of their kindred individuals. (Clark 2005, n. p. ) The gathering starts to perform quite well and is presently a fruitful and firm gathering. This is the last stage for suffering work gatherings albeit brief work bunches have another stage. Deferring The last stage, which is for impermanent work bunches like errand gatherings, is known as Adjourning. (Clark 2005, n. p. ) The work is enveloped with this last stag

Select ONE theme presented on the module. Explain why you think this Essay

Select ONE topic introduced on the module. Clarify why you think this topic is significant in authoritative life utilizing models fr - Essay Example In this way, specialists contend that despite the fact that work has different advantageous characteristics, it might have negative effects on the workforce and generally speaking efficiency of the association. Both the unfavorable and negative effects of work are firmly connected with the private existence of laborers. While work life may impact private life, the opposite is valid, too. Private beneficial encounters can likewise influence work in either unfavorable or positive way. The conversation will examine the advantages of adjusting among private and work life in the gainfulness of the association and workers’ fulfillment and solace. Conversation It is generally balanced to consider that different representatives endeavor towards achieving joy, better wellbeing and gainful private and work lives. To expands, the likelihood of achieving fulfillment, privates and work live should be settled, (Lewis, Brannen and Nilsen, 2009, p. 48). Work and private life balance is a subs et of private life and work life balance and proposes that representatives are fulfilled in the two parts of life. Private and work life interface is primarily clarified as a hover of social errands, which are connected to these critical life perspectives. It is fairly evident that achieving harmony in the midst of these differing life angles mirrors a dynamic and complex exertion. The result of these endeavors is a dynamic soundness that involves overseeing difficulties, stress or limitations inside the work and private life setting, (Schulz, 2010, p. 50). An alternate point of view of taking a gander at the circumstance is to consider the dependability between the two perspectives because of overseeing private all consuming purpose difficulties. Work-life security suggests supporting successful and sound workstation that permits workforce to find some kind of harmony between jobs obligations and private assignments, and in this manner strengthen specialist loyalty and efficiency, (Lomas, 2005, p. 63). Sociological examinations uncover that two of every eight specialists experience expanded degrees of battle among private and work life arranged on private life-to-work interference and parental imperative. On the off chance that errand trouble is included, at that point over 62% of laborers met endure private life and work battles. Of all the business perspectives that influence family-work challenge, the quantity of hours spend in the workplace is the broad and most persevering angle, (Drobnic? what's more, Guille?n, 2011, p 45). The expanded degrees of work to life challenges announced by directors and officials regularly are a creation of their drawn out remain in the workplaces. Extra factors incorporate security of occupation, chiefs or supervisors’ backing, equivocalness or multifaceted nature of work job, work disappointment and huge use of correspondence methods, which shapes the regions between private life and work. In the cutting edge world, today, representatives have different clashing jobs like work, kids, family errands chipping in exercises, matured and kinfolk parent consideration and mounts weight on individuals, social orders and families where individuals live. Additionally, these private life commitments and duties mount weight on the general duty to work obligations and creation of an association, (Grossman and Chester, 1990, p. 82). As it were, work-family challenge is an unfriendly confinement that influences representatives, their directors or supervisors,

8 Tips To Increase Your Email Click-Through Rate (CTR)

8 Tips To Increase Your Email Click-Through Rate (CTR) Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!8 Tips To Increase Email Click-Through Rate (CTR)Updated On 23/04/2017Author : JasmineTopic : Featured MarketingShort URL : http://bit.ly/2ozwPc3 CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogWhat is the most crucial stage of any Email Marketing Campaign? Drafting the perfect email? Avoiding being delivered into the spam folder? Getting your recipients to open the email?Actually, all these are equally important. For without one part, you probably wont be able to get to the next stage. All these effort will come to naught if your recipients wont click on your links.But Im sure you are aware that most good email marketing tools like Aweber and Mail Chimp have features to improve your email marketing result like ensuring a higher percentage of your emails go into Inboxes, rather than spam folders. There are however, certain actions you can take to further increase your chances for a higher click-through rate (CTR).8 Tips to Increase Your Email Click-Through RateTip #1: Come CleanWhat this means is to draft an email that is clean and easy to read. Lets face it, we dont read emails word by word. We speed read through documents, books and emails.So how do you get your message through? By making your links obvious and reducing distractions. Your readers should be able to navigate your emails to your links easily.Tip #2: Email SegmentationIt does take a fair bit of your time to divide your email list into segments eg based on demographics, locations or even based on their actions towards your previous emails. But it is worth the effort. By segmenting your list, you are able to target the right audiences and have a higher chance of click-through and conversion.Tip #3: Personalize Your EmailsWe are not just talking about identifying them by their names. By taking into considerations details like their purchase history and previous remarks can turn an email into a pers onalized letter. And not to mention, friendlier and more genuine.At the same time, you can also personalize the email by relating better to the different segments. For example, using more feminine words when sending email to female recipients.Tip #4: Offer PreviewsSince most email marketing tools allow you to send unlimited emails, you might as well take advantage of this by sending your readers an offer preview prior to the actual email containing the offer. Put enough information in the offer preview to arouse the curiosity of your readers that when the actual offer email arrives, they have anticipated it and are eagerly waiting to read all about it.Tip #5: Place Your Call to Action Above the FoldThe Fold means the part of the email that appears to your readers first in the preview pane without them scrolling down. These few seconds of reading is where the first impression is acquired and where the decision to continue reading or not is made.READHow To Compile A Killer Newsletter EasilySo it does make sense to add your call to action above the fold, regardless of whether you have an image or text here.Tip #6: Make It Hard For Readers Not to ClickThere are a few ways to do this. Make your offer so tempting that majority of your readers WANT to click on the links. Or you could make them so curious that the only way to satisfy their curiosity is to visit your website. This could be risky but if you could word your email in such a way, you should be able to get them clicking through. Emotional marketing works!Tip #7: Make Your Recipients Realize How Great The Offer IsTry not to hard sell. It would be more effective if you can make your readers realize what they would miss out if they dont click or how it would affect them if they buy your product.So instead of saying “Buy one today!”, you can say something like “Just imagine how it can change your life for the better if you had one!” Even if they dont need one, they may know someone else who does and sha re your email with that someone.Tip #8: A Sense of UrgencyWhat you do not want is for your recipients to say “That looks interesting but no hurry, Ill check it out later.” The thing is that most of the time, “later” never comes. You want them to click on the link then and there.So give them a sense of urgency. Perhaps limited number of coupons or time. But it has to be real. For example, dont say things like limited number of downloads! Instead, you can write something like the offer is valid for 2 weeks from the date of this email or the offer is limited to 200 readers, on a first come first serve basis.The main purpose of your email marketing campaign is to convert non-customers into your customers. In order for this to succeed, you need your email targets to click-through. The higher the number of click-through you get, the higher your ROI is for each email marketing campaign.Choosing a reliable email marketing tool is important but dont just let the tool do all the work. Put the above tips into practice and Im sure you would see some improvement on the click-throughs!RELATED: 3 Simple Tips To Boost Local Business Email Subscriptions

Nuclear Energy, A Better Energy Source - 995 Words

Nuclear Energy, a Better Energy Source? Over the last decades, there’s been a worldwide debate over leaning off the use of fossil fuel, our main source of energy. Fossil fuel has been the world’s prime energy source and this has caused earth to becoming polluted. Because of this many suggest to change the way we make energy. Many say the energy used to substitute fossil fuel is nuclear energy. Nuclear energy is made from from uranium, which is highly radioactive. Although this route may sound good, there are a lot of untold facts about nuclear energy. It is really dangerous, expensive, and isn’t good for our world. These are reasons why we should not change the way we make energy to nuclear energy. Instead we should create the energy we use my wind and solar power. One main reason that we want to change our main source of energy to nuclear power is because it is suppose to help stop pollution, but in fact this is untrue. The article â€Å"Nuclear Power is too Risky† by Mark Z. Jacobson tell us t hat â€Å"it’s not carbon-free, no matter what the advocates tell you.† To create nuclear energy there is a huge process needed in preparing. During the prepping process vast amounts of fossil fuels is used. Firstly it’s used during the process of getting the uranium ores in mines. Uranium is one type of radioisotope used in the process of creating nuclear energy. In these mines, fossil fuels is used and made while workers are mining. It is also created when the uranium ores are transported toShow MoreRelatedAlternative Energy Sources And The Future Of Those Sources1223 Words   |  5 PagesEnglish 150 28 September 2015 Alternate Energy Sources and the Future of those sources Some of the major on-going controversies in this decade are Keystone XL pipeline , fracking and climate change. These issues are co-related to each other and they all have one thing in common i.e energy from fossil fuels . 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Avantages and disadvantages P 4-5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Nuclear energy in the US P 5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Conclusion P6†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Citations The nuclear energy While demand for energy continues to rise due the continuous need of energy in developing and developed countries and the fast decrease of natural non renewable sources of energy such as oil and gas, many countries face seriousRead MoreKarl Grandin, Peter Jagers, And Sven Kullander Wrote An1302 Words   |  6 Pageswrote an article called Nuclear Energy that explains what some of the key concerns of using nuclear energy are. They say that everyone s worried about six key issues while using nuclear energy. 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Theories of Development - 6168 Words

Theories of Development Multiple Choice Questions 1) Which of the following theories relies on the understanding of internal drives and emotions to answer the whys of human development? A) Psychoanalytic B) Humanistic C) Biological D) Cognitive Answer: A Page Ref: 24 2) Psychoanalytic theorists suggests that human development depends on A) our ability to accommodate external stimuli. B) our ability to modify our behavior based on the prospect of rewards or punishment. C) the influence of internal drives and emotions upon behavior. D) social relationships. Answer: C Page Ref: 24 3) Which of the following most accurately describes Freuds model of the personality? A) Formal operations B) Id,†¦show more content†¦A) To develop a sense of autonomy, or become ashamed of ones inability to be independent of parents B) To develop initiative and become purposeful and goal oriented, or to be guilty about inability to focus and achieve C) To form intimate relationships, or to risk isolation and rejection D) To examine ones identity and possible roles, or risk confusion about the future Answer: D Page Ref: 27 15) Eriksons dilemma of intimacy vs. isolation is associated with what developmental age? A) Birth to one year B) 2-3 years C) 18 - 30 years D) 30 years to late adulthood Answer: C Page Ref: 27 16) Which of the following best defines generativity? A) A sense of wanting to give back to society and future generations B) A sense of needing to make up for ones shortcomings C) The need to resolve a midlife crisis D) The need to establish intimate relationships Answer: A Page Ref: 27 17) Carolyn is thinking of her children and what they are to become. She wants to see her children succeed and raise healthy families of their own. Carolyn spends more and more time thinking about how best to help her children be good people who contribute to society. Which of Eriksons stages would Carolyn most likely be experiencing?Show MoreRelatedThe Theory Of Human Development Theory1642 Words   |  7 PagesHuman development theories are theories intended to account for how and why people become, as they are. These theories provide the framework to clarify and organize existing observations and to try to explain and predict human behavior. It is important to recognize the complexity of human development and the theories that explain human development. (Berger, pg. 23). 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Erikson has an eight stage theory of human development which describes the process from birth to death and the crisis of each stage bringsRead MoreThe Theory Of Child Development2414 Words   |  10 Pagesa sound understanding of theories of child develop ment so they can offer activities that are appropriate for the child’s particular stage of development (Early Education, 2012). This essay will compare and contrast key features of developmental theories by applying them to a particular aspect of child development, the aspect that will be investigated is language acquisition. This essay will consider differing theories of language development such as the behaviourist theory proposed by Skinner (1957)

Paternal Love In Cormac Mccarthys The Road - 1611 Words

The Theme Analysis Essay on The Road: Paternal Love In order for a child to live in a complete and happy family, the paternal love plays a major role in a child’s life, especially the love of a father which is as much important as a mother’s love. Moreover, a father’s love is one of the greatest influences on the child’s personality development throughout his/her life. A father’s love brings a sense of protection of security in a child. In the novel The Road, Cormac McCarthy present the great example of paternal love. The novel deals with a post-apocalyptic story about an unnamed man and his unnamed child as they move toward the south to find a better place to live after the catastrophic event. The son is the only reason for the father†¦show more content†¦The boy asks the man, â€Å"Can I ask you something? Yes. Of course you can. What would you do if I died? If you died I would want to die too. So you could be with me? Yes. So I could be with you. Okay† (10-11). McCarthy points out that the man’s love for his son is what makes the man want to survive in the post-apocalyptic world. In the novel, before attempting suicide, the man’s wife criticizes him for using the boy as a reason to survive. The wife tells the man â€Å"The only thing I can tell you is that you wont survive for youself† (57). The quote explains that in the world, where landscapes devastated by fire, the weather conditions are getting harsh, the town and houses are abandoned, little food, no supplies, and no shelter left, no want to live there, but the man wants to continue living the life, so he can always be with his son. In addition, the reader sees that the man’s love for his son make him do anything to ensure the security and protection of his son. McCarthy writes, â€Å"He dove and grabbed the boy and rolled and came up holding him against his chest with the knife at his throat. The man had already dropped to the ground and he swung with him and leveled the pistol and fired from a two-handed position balanced on both knees at a distance of six feet. The man fell back instantly and lay with blood bubbling from the hole in his forehead† (66). The quote shows the reader that the man kills the gang member who has threatened theShow MoreRelatedEssay on Father and Son in The Road and The Pursuit of Happyness1380 Words   |  6 Pagesstruggles of their everyday lives. Cormac McCarthy’s The Road and Gabriele Muccino’s The Pursuit of Happyness both depict a story between a father and son using each other as a means of survival when faced with adversity. When placed in a tough situation father and son must create a symbiotic relationship in order to survive. Upon the duo of father and son can creating a symbiotic relationship, it will result in a mutual dependency on each other. This theme of paternal love is omnipresent given the bondRead MoreThe Road By Cormac Mccarthy240 5 Words   |  10 Pages2016 The Road by Cormac McCarthy and its View of Parental Love and Hope in a Post-Apocalyptic World The boy s father tells him My job is to take care of you. I was appointed to do that by God. I will kill anyone who touches you. Do you understand? (McCarthy The Road) this sends such a powerful message about instinct, hope, and paternal love. These words so passionately from the lips of the father perfectly describes Cormac McCarthy s story of The Road and the power a father s love surpassesRead MoreThe Road By Cormac Mccarthy2062 Words   |  9 PagesReid Norberg Period 3 3/18/16 2016 AP Lodestar 1. Title: The Road Author: Cormac McCarthy Date of Publication: 2006 Genre: Post- apocalyptic fiction 2. The Road is a novel written by American author Cormac McCarthy. Although born in the North East, McCarthy was driven to the South West later in his life where he has since based most of his novels, including The Road. The Road tells a story of a man and his son in post apocalyptic America where the weather is winter-like and the ground is

Coldplay albulm review Essay Example For Students

Coldplay albulm review Essay To set the scene; youve just sold an incredibly unexpected eight million copies of your immense and indisputably magnificent debut album, Parachutes which is now able to take its well earned place amongst the most popular records of 2000. The melody of Yellow seems forever laced into every hum in Britain, Youre rapidly being hailed as musical geniuses and rightly so, to voice my avidly fanatical Colplay bias and the phone is red-hot practically spontaneously combusting with countless invites to Showbiz gatherings, Life is good. Then through the media induced frenzy that encompasses you and between the plethora of elebrity congratulations and numerous awards, anticipation of your next move finds abundance, and begins to settle on your every conscious minute with the question What the hell do we do next? ensuing. This was the situation that Coldplay found themselves in, although they didnt have to look very far for advice. In Bono of U2 fame, who invited them to perform at Slane Castle and even managed to weave a few bars of Yellow into U2s set, and in Echo The Bunnymens, Ian McCulloch, who has become a kind of paternal influence on the Boys of late. For a short lived period at the dawn of the 80s The Bunnymen and U2 endured a fierce rivalry, both assured of the overcoat clad, young one idolising, Student vote, and both aspiring to something much more befitting in the case of U2 at least. As erstwhile Bunnymen manager Bill Drumond relates in his book forty five, the road forked when The Tube screened U2s open-air concert in Red rocks, Colorado and the stadium circuit was theirs for the taking. Echo The Bunnymens subsequent fourth album, Ocean rain, failed to compete with U2s level of success. U2 led by the enigmatic Bono went on to become one of the biggest bands of all time. Echo The Bunnymen didnt. I am not one to suggest that size and quality should ever be equated, but for every next U2 that British guitar music has spawned over the last 20 years, countless more have fallen short of the mark and had to settle as heirs to Echo The Bunnymen. We are spoiled for flawed masterpieces, cantankerous geniuses, heroic follies and glorious near misses, by now the British public are as accustomed to seeing great bands falter on the edge of the big time as we are to watching the England football team crumple in a quarterfinal. It doesnt make them any less inspiring but it would be nice from time to time, to see one go all the way? So its not just beleaguered EMI board members who relish the thought of Coldplay becoming a world class concern. Here are songs so astonishingly brilliant as to warrant the entrancement of a Glastonbury Audience a full two months before their release, yet through them ring true such outrÃÆ'Â © influences as The Flaming lips opaque song titles such as The Scientist. And Sigur Ros the overwhelming washes of melody its an amazingly potent combination. The only question previous to the immense A Rush of Blood to the head has been whether the fresh faced quartet are ready to accept their divine right to be mentioned in the same breath as the worlds greatest bands. Judging from Chris Martins recent comments, the answer, with reservations is, YES. And with A Rush of Blood to the Head I think the rise and rise of Coldplay seems imminently assured. To produce a goal-post moving, earth-shattering, unprecedented compilation of emotive songs, with the power to set a new extraordinary standard, bring rapture to an audience, rock the music world and dismiss any burden imposed by its predecessor should be the objective of any esteemed band when embarking on a second album. Is Downloading Free Music from the Internet Unethical? EssayGenius is again clearly demonstrated in the soaring middle eight, the most U2 ish moment of a very U2 ish album. Then Daylight bursts in to a spiralling eastern guitar motif, mere millimetres from Echo The Bunnymens The Cutter. Berrymans finest bassline also resides here, and comes to a climax with the kind of psychedelic mantra redolent of The Verve. To maintain the momentum of the first half would be a superhuman feet, indeed Coldplay dont. It is tempting to agree with Berryman that the folky, featherweight, Green Eyes along with the charmingly mellow Warning signs should have been consigned to B-sides, although they does appear to constitute a deserved breather before the intense final stretch. A Whisper clatters into existence in a flurry of crashing cymbals and turbulent guitars, which continues to the usual haven of the chorus, which in this case is not consolidating but to provide variety offers spiky tension. It is frankly not the kind of song you would have previously associated with Coldplay. The magnificent title track could well find a place amongst album tracks from The Flaming Lips, and ballad-mode Radiohead, as it exposes previousely dormant aggression Im gonna buy this place and burn it down inspired, according to Martin, by a phase of listening to Johny Cash and Nick Cave. Then it erupts into a chorus so amazing that it can be viewed on the same scale as one of mans greatest achievements, the Great Wall of China, it may also be compared to the aforementioned by the fact that it is probably visible from space. Which just leaves Amsterdam so named because-get this-thats where it was written. A more sophisticated and mature relative of Parachutes closer Everythings Not Lost, it coos Time is on your side. To a backdrop of tinkling ivories and lowing harmonies, then considers gliding to a fade before changing its mind and mounting a final crescendo instead. As Amsterdams final piano chord wavers into silence the question to ask must surely be, Who wont find space in their CD racks for a piece of work so brilliant as A Rush Of Blood To The Head?. True it lacks some of those head-turning, What the hell was that? , moments attained by, say, The Flaming Lips, also those who enjoy burrowing for hidden depths will find little to satisfy heres, due to the sincere style of Chris Martin. But for everyone else this must be the apotheosis of Post-Radiohead guitar-rock, a collection of vastly moving songs, that will render even the biggest stadium venues as intimate as bedrooms. U2 Radiohead Colplay? It would seem so.

A Common Chain Among Literary Works †Literature Essay

A Common Chain Among Literary Works – Literature Essay Free Online Research Papers A Common Chain Among Literary Works Literature Essay How do six novels create a common chain that relates to each other? The following novels: The Stranger, The metamorphosis, One day in the life of Ivan Denisovich, Cry the beloved country, Heart of Darkness, and Things fall apart all have one simple relation: Loneliness. In the novel The Stranger, we find a character, whose name was Meursault, who lives alone in an apartment. He goes through his normal routine everyday: eats in the morning, goes to work, comes back home, eats again and sleeps. When he is eating dinner, he usually sits on his balcony and observes pedestrians walking about. If he talks to someone, its usually a vague conversation that he is never interested in. But most of the time, he finds himself alone and trapped in his apartment, which is a huge sign of loneliness. In the same way, trapped in four walls is Gregor, from The Metamorphosis. This man, has a similar routine to Meursaults, he wakes up at the same time every morning to not miss his train, works to sustain his family and comes back home. One day Gregor realizes he has turned in a giant cockroach. He tries to accustom himself to his new lifestyle which he finds hard because not only is he stranded in a room, but he struggles very deeply with the loneliness he’s feeling after he understands no one accepts him. Gregor also fails to adjust to his identity. Ivan from One day in the life of Ivan Denisovich also has the same identity struggle, but in a different way. In a way that he is trying to be different and show uniqueness unlike the rest of the replicas in the work camp he is being held at. Facing this and many other problems, he also faces loneliness because not only is he being imprisoned for 10 years (which is a lie), he is away from his family and friends, and really finds no one in comfort to be with in the camp. Therefore, looking at loneliness in the eye and while trying to find uniqueness, what else makes it harder is the separation between the prisoners (which are also labels) which are the men who lick out bowls, the men who put their faith in the infirmary and the squealers and screws. Having a separation problem, or more specific, segregation problem, is the country in which Reverend Kumalo (from Cry the beloved country ) which is South Africa. They struggle with apartheid which is a culture of oppression and also the segregation between races, in this book being the White Anglo race and the Black Indian race. The white men seem to own all the land and experience better luxuries than the poverty the black men have to endure with. Kumalo experiences loneliness in a way that he seems to be the only one having hopes for his mislead family members living a city called Johannesburg. While this, certain white men and women have the wrong idea that they are much better, that they have personal power and also great wealth (this can be interpreted in many ways). A much severe condition of this would be called, megalomania, and in the novel. The heart of darkness a specific character experiences this. His name is Kurtz, he is obsessed with collecting ivory, leading the plants stated in Africa and is also full of himself. He has all these workers in such control that even when they are talking about him without his presence, they choke up words that they don’t even agree with themselves. At the end Kurtz is found on his death bed, without anyone that cares about him by his side. This is only a reflection of loneliness, and knowing that he was dying alone with his secrets laying unrevealed. In this novel, the white men always misinterpret the actions of the natives, or the savages as they are referred by the ivory collectors. They are considered ignorant, naà ¯ve, and dangerous. In the same way, characters from the novel Things fall apart consider the actions of the missionaries that have arrived at their homeland very ignorant too. They only see it as this because its not part of their culture. The white Christian missionaries and also the native missionaries have very different beliefs that only sound crazy to the ears of the natives from this African country. Also, the missionaries’ customs and ways of being traits, character, morals and rules) are extremely different from the beliefs of the natives (the missionaries would think these are foolish too). One person we find lonely in this novel is, Okonkwo. After the missionaries had settled in and after he returned to his fatherland after his exile, he’s experiencing this because he seems to be the only man that actually cares about what’s going on, because even one of the high ranking men in that tribe has given in to the missionaries (no one seems to be on his side about violence ). This man is also very emotionless, with anger being all that defines him. Instead of actually believing in a god, he only walks about tradition so he doesn’t make himself look bad. A really good example of this is when Agbala’s Priestess takes Enzima to Agbala’s Cave (you’re not suppose to follow her) and Okonkow along with Ekwefi did. In this same way of being emotionless and doesn’t necessarily believe in any higher power is Meursault, from The stranger. As told earlier, he follows a routine and if actually communicates with anyone, it’s a very vague communication, he doesn’t express emotions (specially that of love which is very exposed to him), and the light (representing God), bothers him and he denies it. To sum it all up, one common trait that each of the novels had was the factor of loneliness. Each novel had a specific connection to the other, but they all involved a sense of loneliness in the book in general or just one of the characters. This created a chain, and the examples of loneliness vary from being lonely yourself and having no one to having people not believe in what you believe in, thus causing a loneliness. Research Papers on A Common Chain Among Literary Works - Literature EssayThe Masque of the Red Death Room meanings19 Century Society: A Deeply Divided EraComparison: Letter from Birmingham and CritoWhere Wild and West MeetNever Been Kicked Out of a Place This NiceThe Hockey GameHip-Hop is ArtThe Effects of Illegal ImmigrationHonest Iagos Truth through DeceptionQuebec and Canada

Free Essays on The Mayor Of Casterbridge

In the Mayor the Casterbridge, Thomas Hardy presents Michael Henchard as a dynamic character, who, over the course of the novel, slowly changes from a selfish prideful young man into a downtrodden poor old man. This metamorphosis can be seen in myriad instances throughout the novel. It is through these instances that we can make the judgement whether Henchard is a dynamic character. Early on in the novel, Henchards exhibits his dynamic nature. For example, in the beginning of the novel, Henchard sells his wife and child, Susan and Elizabeth Jane, to a sailor named Newson, for five guineas, â€Å"I’ve lived with thee a couple of years, and nothing but temper! Now I’m no more to ‘ee; I’ll try my luck elsewhere. ‘Twill be better for me and Elizabeth Jane, both. So, good bye!† (pg 10-11). Later on in the novel, when Henchard and his estranged family reunite for the first time in eighteen years, Henchard sends Susan and Elizabeth Jane a letter with five guineas contained within (pg 65). In effect, Henchard is buying his family back again. This act cements Henchard as a dynamic character, for though the actions are very similar, he does them for completely opposite reasons. In the first instance, Henchard uses the five guineas to sell his family, while in the second he uses the money to persuade his family to rejoin him. In th is way, Henchard can be seen as a dynamic character, for he has changed from a man concerned only about his own comfort to a man who cares about others. Secondly, Henchard finally confesses to his past, an act that a static character would find impossible. Throughout his solitary life in Casterbridge, Henchard is quite unforthcoming about his life’s history. It is only until the furmity woman makes an appearance in Casterbridge that some of Henchard’s past history is finally uncovered (pg 212). Through the unveiling of his past deeds, Henchard once again is able to be classified as a dynamic chara... Free Essays on The Mayor Of Casterbridge Free Essays on The Mayor Of Casterbridge In the Mayor the Casterbridge, Thomas Hardy presents Michael Henchard as a dynamic character, who, over the course of the novel, slowly changes from a selfish prideful young man into a downtrodden poor old man. This metamorphosis can be seen in myriad instances throughout the novel. It is through these instances that we can make the judgement whether Henchard is a dynamic character. Early on in the novel, Henchards exhibits his dynamic nature. For example, in the beginning of the novel, Henchard sells his wife and child, Susan and Elizabeth Jane, to a sailor named Newson, for five guineas, â€Å"I’ve lived with thee a couple of years, and nothing but temper! Now I’m no more to ‘ee; I’ll try my luck elsewhere. ‘Twill be better for me and Elizabeth Jane, both. So, good bye!† (pg 10-11). Later on in the novel, when Henchard and his estranged family reunite for the first time in eighteen years, Henchard sends Susan and Elizabeth Jane a letter with five guineas contained within (pg 65). In effect, Henchard is buying his family back again. This act cements Henchard as a dynamic character, for though the actions are very similar, he does them for completely opposite reasons. In the first instance, Henchard uses the five guineas to sell his family, while in the second he uses the money to persuade his family to rejoin him. In th is way, Henchard can be seen as a dynamic character, for he has changed from a man concerned only about his own comfort to a man who cares about others. Secondly, Henchard finally confesses to his past, an act that a static character would find impossible. Throughout his solitary life in Casterbridge, Henchard is quite unforthcoming about his life’s history. It is only until the furmity woman makes an appearance in Casterbridge that some of Henchard’s past history is finally uncovered (pg 212). Through the unveiling of his past deeds, Henchard once again is able to be classified as a dynamic chara... Free Essays on The Mayor Of Casterbridge In Thomas Hardy’s novel, The Mayor of Casterbridge, the fruit of cruelty and insensitivity appear throughout the novel. Hardy portrays this fact through most of his characters, including the novel’s protagonist, Michael Henchard. Henchard displays his insensitivity when he shuns Elizabeth-Jane Newsome; he discovers that she is not his biological daughter. In addition to the cruelty and insensitivity of the novel’s protagonist, Hardy’s portrayal of Joshua Jopp, the townspeople, and Elizabeth-Jane, show signs of cruelty and insensitivity at times. Joshua Jopp, a corn-factor in Hardy’s The Mayor of Casterbridge, shows his ability to be cruel and insensitive in the novel. Jopp first show signs of cruelty and insensitivity when he joins Michael Henchard, the Mayor, in a plot to cripple Donald Farfrae’s business. Donald Farfrae, who wins the love of the people because of his ability to work the agricultural resources, takes Jopp’s position a s the town’s corn-factor earlier in the novel. Jopp, obviously still upset about past events, gladly conspires to take him down. He and Henchard make a plan, which involves a weather prophet, who prophesizes that the weather would be bad for corn-growth in Casterbridge. Upon the hearing of this news, Henchard, with Jopp’s consultant, decides to store up all the corn. After the plan fails (the weather was good and Farfrae’s crop prospers) however, Henchard, of course fires Jopp. Jopp vows to get Henchard back and gets his chance when the ex-mayor has to live with him. Henchard asks Jopp to deliver a package, which contains the secrets of Henchard’s past relationship with Lucetta Templeman, wife of Donald Farfrae. Jopp, who is unaware of the contents of the package, decides to look in the package, and when he does, decides to be cruel and insensitive for the final time. He takes the contents of the package, which were love letters written form Lucetta to He nchard, and reads them to the ...

David Hume's An Enquiry Concerning Human Understanding Essay

David Hume's An Enquiry Concerning Human Understanding - Essay Example On the other hand, Hume tells of ideas as being part of a copy principle from impressions, which means that ideas are derived from impressions and they directly correspond to the impression from which they are derived, to create a complete image of both. This he goes to state that ideas are thoughts, beliefs or memories that are directly connected to our memories, which may not serve as much of a distinction between the two, as it ties or binds the two aspects tightly. This is to mean that we construct ideas from impressions, where the mind looks at three crucial factors prior to generating an idea; resemblance, contiguity and effect (Landy 120). In the case of ideas, the issue of the mind using resemblance shows a clear application of impression, especially reflection, to come up with ideas, as it requires the mind to relate to different factors and find the merging point, or even establish the relationship between the two. This is again applied in the case of cause and effect as it requires one to establish the relationship between two or more aspects in order to comprehend how they affect each other. This application requires the use of sensation and reflection, which are both aspects of impression, to generate ideas crucial for any part of thinking. Hume also shows a difference between the two by the use of the earlier mentioned vivacity, where impressions are far much stronger as compared to ideas. This is because impressions are real and occur as first hand experiences, before they are played by the mind to retrieve ideas through reflection, which makes impressions more powerful than ideas. Another difference provided between impressions and ideas is that it man is liable to have difficulty in distinguishing between ideas and will even make mistakes about ideas. This, however, does not apply to impressions or is rather difficult to face, as impressions are highly distinct and can be told apart at any given time based on their powerful nature, and especial ly the concept of vivacity based on reflection and sensation. In addition, impressions can stand on their own, while ideas do not, but only serve to build further on impressions as an idea enriches what one perceives, but not how it is perceived. This is to mean that ideas assist in the construction of concepts, in which an example of a dog is given, impressions are applied based on direct sensations and ideas are developed, where the mind associates all impressions of a dog and creates an overall impression or idea of what a dog is, as well as its properties (Lacewing 1). In order to back his claim that ideas are copies impressions, Hume goes into the issue of the copy principle, which in the first place is used to distinguish between ideas and impressions. As such, he describes ideas as being dependent on impression, as one cannot construct knowledge or concepts from scratch without a hint of sensation and reflection. This means that one must have an impression of the concept from which ideas are to be developed, as ideas are part of the mental entity impression. With this in mind, Hume supports his claim by stating that for ideas to be in existence, there is a

Expository on Critical Thinking Essay Example | Topics and Well Written Essays - 250 words

Expository on Critical Thinking - Essay Example She said, "Almost 60 percent of the online population under age 17 uses instant messaging, according to Nielson/Net Ratings. In addition to cellphone text messaging, Weblogs, and e-mail, it has become a popular means of flirting, setting up dates, asking for help with homework and keeping in contact with distant friends. Lee also said, "Some teachers see the creeping abbreviations as part of a continuing assault on technology on formal written English. We see and use these types of writing on a daily basis and it doesn’t confuse many people due to the fact that the way our brains process the information we see and read. In â€Å"How to Mark a Book† by Mortimer J. Adler it ties in with critical thinking while reading by showing that a book is never really read until it is written in and notes are taken to make sure that you really understand what you have read. Adler says, â€Å"You know you have to read â€Å"between the lines† to get the most out of anything.† That is just like critical thinking in reading and writing all day long. The more thinking critical that is done the better work will improve over time. Thinking critical can also do wonders in helping you stay alert in writing and reading because the brain is constantly at work processing information that was just read. Adler backs this up by saying, â€Å"First, it keeps you awake. (And I don’t mean merely conscious; I mean awake.) In the second place; reading, if it is active, is thinking, and thinking tends to express itself in words, spoken or written.† The things that Adler and Lee are both talking about are forms of critical thinking in reading and writing. â€Å"The Markers Eye† by Donald Murray is also a form of critical thinking in reading and riding by showing that writers are always looking more into their work the more they write. Murray says, â€Å"When beginning writers complete their first draft, they usually read it through to correct

Company Introduction, Market Segmentation, and Product Positioning Essay Example for Free

Company Introduction, Market Segmentation, and Product Positioning Essay The key to successful product implementation in today’s national enterprise system is the effective marketing of a new product with the company’s line of existing products. As stated by Lacobucci (2012), marketing is defined as an exchange between a company and its customers. The customer wants something from the company or firm and vice versa. In previous times, a company would manufacture a product they thought the customer would want or need. The customer purchased that product because of a pending need, which basically meant that marketing used to be product oriented. However, marketing today is more that an advertisement for goods and services in an attempt to attract new business. We live in a customer orientated and empowered marketing environment. We realize the importance and ramifications of having an exchange with our customers and developing a relationship with them. It is this exchange of information between our company and our existing as well as future customers that secures our position in our target market. Our company is a regional tool distributor located in the northeastern section of the United States. Our customer base consists of several major retailers, nationally known in the retail and wholesale tool industry. We used the brand label Blue Steel Tools for marketing and distribution of our products to discuss the implementation of an effective plan to market a new product line, the Illuminated Power Wrench. This paper will analyze market, identify our market segment for sales distribution and discuss the reasoning for the segment. Discussing the target market and why the targeted customers were specifically selected. We will do the SWOT analysis; describe the unique market position and the expected service provided in meeting the needs of the target audience. 1. Identify the marketing segment for the product and provide a rationale for this segment. The definition of a market segment as stated by Lacobucci (2012) is a group of customers that shares similar inclinations towards our brand. To define market segment further for our needs, it is an identifiable group of individuals, professionals or organizations that share one or more characteristics or needs in an otherwise homogenous market. In our case, our product will have a very wide market of consumers and small business owners and employees. Therefore we will need to reduce the market segments to larger chunks. Market segments generally respond in a predictable manner to a marketing or promotion offer. The market segment for the new product will vary widely due to the versatility of our product usage. Our main segment approach will focus on the wholesale distribution to retail repair supply stores who carry lines of tools for resale to the private and business consumer. These market segments will include businesses such as Lowes and Home Depot, retail tool distributors such as Harbor Freight Tools, automobile parts stores such as Advance Auto Parts and tool catalogue companies such as great Northern to name a few. As we analyze this segment we ask the question if this segment is viable and can we profit from using it. Other considerations are accessibility and measurability. This segment is small enough to manage our sales and distribution, but large enough to reach the ultimate user of our product. This market segment possesses the potential and versatility to sell and distribute our product to the target consumer market with a widely diversified audience in the retail industry. The bases for this segmentation include similar demographics, geographical locations, and psychological make-up of customers and behaviors of users/purchasers. In other words, the customer base for our segments meets the desired user of our end product. Anyone who builds or repairs something whether they are a novice or professional is a potential customer. Therefore, by using this method of market segmentation for product distribution, we will successfully sub-divide a large homogenous market into clear identifiable and manageable segments that have similar needs, wants or demand characteristics indicated by Lacobucci (2012). 2. Discuss the target market and provide rationale for this target market. The target market defined is the particular market segment at which a marketing campaign is focused. As stated earlier, this product has been designed for the retail tool industry. We have targeted segments in the industry that will be the most successful in reaching the consumer and generating a demand for our product through steady sales. Lacobucci stated the first perspective in assessing segments target is to have a view of the segments themselves and the primary concern is the segment be profitable. This in turn will become a profitability issue for our company as we continue to hold a place in the small tool market and generate profits with continued sales. The second perspective examined was if the market or segment fit with who we are. In this case the answer is yes. The ultimate target for this product is the consumer. The greater exposure we have, the higher propensity for sales growth. The illuminated ratchet screw driver is a quality tool for use by not only the novice home self repair person; it will also meet the needs of the professional repair person, no matter what the industry. The illumination system in the handle of the wrench will appeal to the vehicle mechanic working in the close quarters of an engine compartment, the electrician repairing the circuit breaker box, the computer repair technician working in between electronic circuitry as well as to the basic consumer performing handy maintenance projects. This tool will come with the standard wrench lugs and have availability to accessories such as wrench tips to enhance its versatility to meet the needs of a wider target audience. The wider target audience is customers of our targeted market segments. Therefore the target market is our pathway to the ultimate user of the product is consumer sales. The strategic sales objective of these retail establishments coincides with our strategic vision of reaching the ultimate user of our products, satisfying their needs and increasing the likelihood of additional product sales. 3. Perform a SWOT (strengths, weakness, opportunities and treats) for the company. As we move forward in the marketing of our product, we need to our own corporate strengths. Lacobucci (2012) suggests the use of a SWOT analysis in identifying our strengths, weaknesses, opportunities and threats. The strengths and weaknesses characterize our company in relation to competitors where the opportunities and threats characterize the broader environment such as the tool industry, suppliers, the government and etc. Our strengths are in our track record in t he tool industry. We have provided quality products at competitive prices. Another perceived strength is in the management of our company. The senior management of Steel City Tools has provided a strategic vision with clearly defined attainable goals for market position and sales. However a perceived threat is in the foreign market. A number of tool company’s efforts have been over shadowed with a cheaper duplication of products from foreign markets. The US has been plagued with a reduction in the manufacturing industry due to globalized markets, elimination of trade barriers and outsourcing. The end result is our market segment (distributor) could purchase a similar product cheaper and increase their gross margin and not purchase our product for resale. Another threat we are not prepared to react to is loss of a major distributing customer. With more and more businesses merging, we could lose a distribution source with no warning. One of our weaknesses is we have focused on sales east of the Mississippi, thus limiting market expansion. However, this could be turned around as a future opportunity for market expansion. An easy way to expand our market is to establish a retail division and use infomercials through the cable television network to accept mail order/telephone order select product sales such as our new illuminated power wrench. However, a marketing effort of this nature would require careful consideration must be given to the geographical area so as not to alienate our primary segment customers. A move of this nature would require additional capital investment and careful analysis of this type of expansion would be necessary to minimize risk of project failure. The SWOT is useful in clarifying our marketing questions. The key is to address our shortcomings so as not to give the competition an upper hand and not raise concerns with our customers and capitalize on our strengths for continued success. 4. Create the market position for your product and service. Explain your rationale. Product positioning, according to the Encyclopedia of Business, involves the tailoring the entire marketing program to include product features, distribution, price, quality and service to meet the needs of the consumer within the specific market segment. In this manner, the product positioning is part of the overall market segmentation. Product position takes place in our distributors store, or target market segment and tells us how we can strive most effectively in that market segment against our competition which are also present on display. The key is to understand the consumer perceptions of the product and the marketing behind it. Quality, reliability, affordability, unique features, benefits to the customer is just a few attributes of product positioning. According to Lacobucci (2012) positioning is often about modifying the four P’s of marketing (position, price, place and promotion). In the case of our company, our reputation is a reflection of the position to provide a quality product at a competitive price while leading the market in innovation. Our company performance is attributed to the quality of our employment staff. Our employees are at the core to our success. We have established core values for our company’s work force by creating a positive work culture with recognition of the whole person concept. The strategic leadership from the top on down to the employee fosters productivity with reward and recognition to enhance their performance in support of the company operations to include our marketing efforts. Thus the positive and proactive personality of our company in meeting its marketing objectives is a direct reflection of the quality of every member of the Blue Steel Tool Team. As we continue to grow and develop products for sale, we position our products at a distribution sales point or market segment with the greatest customer exposure for maximum market penetration. We will service our product to the satisfaction and benefit of the customer so as not to jeopardize customer confidence as well as the business relationship with our market segment. The product we create and the service we provide are a direct reflection of not only our company, but that of our distributors. Our products are designed to meet the working needs of our professional as well as consumer clientele with a level of quality that meet or exceed expectations at the best value. References Lacobucci, D. (2012) Marketing Management: 2012 custom edition. Mason OH Market Segment Defined Retrieved from http://www. businessdictionary. com/definition/market-segment. html Morley R. (2006), Trumpet Print Edition: The Death of American Manufacturing, February 2006 Retrieved from http://www. thetrumpet. com/index. php? page=articleid=1955 Reference for Business Product Positioning: Encyclopedia of Business, 2nd ed. Retrieved from http://www. referenceforbusiness. com/small/Op-Qu/Product-Positioning. html Target Market Defined retrieved from http://www. businessdictionary. com/definition/target-market. html

The Nature of Love Explored in Plato’s Symposium Essay -- Plato Sympos

The Nature of Love Explored in Plato’s Symposium In classical Greek literature the subject of love is commonly a prominent theme. However, throughout these varied texts the subject of Love becomes a multi-faceted being. From this common occurrence in literature we can assume that this subject had a large impact on day-to-day life. One text that explores the many faces of love in everyday life is Plato’s Symposium. In this text we hear a number of views on the subject of love and what the true nature of love is. This essay will focus on a speech by Pausanius. Pausanius’s speech concentrates on the goddess Aphrodite. In particular he looks at her two forms, as a promoter of â€Å"Celestial Love† as well as â€Å"Common Love.† This idea of â€Å"Common Love† can be seen in a real life context in the tragedy â€Å"Hippolytus† by Euripides. This brings the philosophical views made by Pausanius into a real-life context. The speech by Pausanius in Plato’s Symposium divides the goddess Aphrodite into two beings, each responsible for a different aspect of love. To prove the existence of her double life he cites her creation. There are two versions of the birth of Aphrodite, one coming from Hesiod’s work, Theogony, where she is borne out of Uranus’ castrated genitals as they splash into the sea; the other is from Homer’s work, the Illiad, where she is said to be the daughter of Zeus and Dione. (Notes on Plato’s Symposium 180e) From these two vastly different creations she takes on two vastly different forms. Pausanius describes one of her forms as â€Å"Celestial† love. This type of love springs out of the Aphrodite created from Uranus’ genitals. This form is â€Å"wholly male† (Symposium 180c) which inspires men to be a... ... love described by Pausanias as â€Å"Common† love. Throughout the play love is used by Euripides as a key plot factor and in many ways sets the outcome of the play. This love was definitely based on a physical attraction between a male and a female, thus making it â€Å"Common† love. The fact that Euripides uses â€Å"Common† love lends credibility to Pausanias’ philosophical ideas. The appearance of this idea suggests that it had realistic roots. . The events that took place in the play, such as the relationship between Phaedra and Hippolytus, must have been realistic so a Greek audience would believe the story. Even though Hippolytus is a fictional play the events that take place must have their roots in realistic events. This allows us to believe that Pausanias’ philosophical ideal was in fact a real life issue that Athenians dealt with in day-to-day life.

Forward the Foundation Chapter 15

Part III Dors Venabili VENABILI, DORS-The life of Hari Seldon is well encrusted with legend and uncertainty, so that little hope remains of ever obtaining a biography that can be thoroughly factual. Perhaps the most puzzling aspect of his life deals with his consort, Dors Venabili. There is no information whatever concerning Dors Venabili, except for her birth on the world of Cinna, prior to her arrival at Streeling University to become a member of the history faculty. Shortly after that, she met Seldon and remained his consort for twenty-eight years. If anything, her life is more interlarded with legend than Seldon's is. There are quite unbelievable tales of her strength and speed and she was widely spoken of, or perhaps whispered of, as â€Å"The Tiger Woman.† Still more puzzling than her coming, however, is her going, for after a certain time, we hear of her no more and there is no indication as to what happened. Her role as a historian is evidenced by her works on- Encyclopedia Galactica 1 Wanda was almost eight years old now, going by Galactic Standard Time -as everyone did. She was quite the little lady-grave in manner, with straight light-brown hair. Her eyes were blue but were darkening and she might well end with the brown eyes of her father. She sat there, lost in thought. Sixty. That was the number that preoccupied her. Grandfather was going to have a birthday and it was going to be his sixtieth-and sixty was a large number. It bothered her because yesterday she had had a bad dream about it. She went in search of her mother. She would have to ask. Her mother was not hard to find. She was talking to Grandfather-about the birthday surely. Wanda hesitated. It wouldn't be nice to ask in front of Grandfather. Her mother had no trouble whatever sensing Wanda's consternation. She said, â€Å"One minute, Hari, and let's see what's bothering Wanda. What is it, dear?† Wanda pulled at her hand. â€Å"Not here, Mother. Private.† Manella turned to Hari Seldon. â€Å"See how early it starts? Private lives. Private problems. Of course, Wanda, shall we go to your room?† â€Å"Yes, Mother.† Wanda was clearly relieved. Hand in hand, they went and then her mother said, â€Å"Now what is the problem, Wanda?† â€Å"It's Grandfather, Mother.† â€Å"Grandfather! I can't imagine him doing anything to bother you.† â€Å"Well, he is.† Wanda's eyes filled with sudden tears. â€Å"Is he going to die?† â€Å"Your grandfather? What put that into your head, Wanda?† â€Å"He's going to be sixty. That's so old.† â€Å"No, it isn't. It's not young, but it's not old, either. People live to be eighty, ninety, even a hundred-and your grandfather is strong and healthy. He'll live a long time.† â€Å"Are you sure?† She was sniffing. Manella grasped her daughter by the shoulders and looked her straight in the eyes. â€Å"We must all die someday, Wanda. I've explained that to you before. Just the same, we don't worry about it till the someday is much closer.† She wiped Wanda's eyes gently. â€Å"Grandfather is going to stay alive till you're all grown up and have babies of your own. You'll see. Now come back with me. I want you to talk to Grandfather.† Wanda sniffed again. Seldon looked at the little girl with a sympathetic expression on her return and said, â€Å"What is it, Wanda? Why are you unhappy?† Wanda shook her head. Seldon turned his gaze to the girl's mother. â€Å"Well, what is it, Manella?† Manella shook her head. â€Å"She'll have to tell you herself.† Seldon sat down and tapped his lap. â€Å"Come, Wanda. Have a seat and tell me your troubles.† She obeyed and wriggled a bit, then said, â€Å"I'm scared.† Seldon put his arm around her. â€Å"Nothing to be scared of in your old grandfather.† Manella made a face. â€Å"Wrong word.† Seldon looked up at her. â€Å"Grandfather?† â€Å"No. Old.† That seemed to break the dike. Wanda burst into tears. â€Å"You're old, Grandfather.† â€Å"I suppose so. I'm sixty.† He bent his face down to Wanda's and whispered, â€Å"I don't like it, either, Wanda. That's why I'm glad you're only seven going on eight.† â€Å"Your hair is white, Grandpa.† â€Å"It wasn't always. It just turned white recently.† â€Å"White hair means you're going to die, Grandpa.† Seldon looked shocked. He said to Manella, â€Å"What is all this?† â€Å"I don't know, Hari. It's her own idea.† â€Å"I had a bad dream,† said Wanda. Seldon cleared his throat. â€Å"We all have bad dreams now and then, Wanda. It's good we do. Bad dreams get rid of bad thoughts and then we're better off.† â€Å"It was about you dying, Grandfather.† â€Å"I know. I know. Dreams can be about dying, but that doesn't make them important. Look at me. Don't you see how alive I am-and cheerful-and laughing? Do I look as though I'm dying? Tell me.† â€Å"N-no.† â€Å"There you are, then. Now you go out and play and forget all about this. I'm just having a birthday and everyone will have a good time. Go ahead, dear.† Wanda left in reasonable cheer, but Seldon motioned to Manella to stay. 2 Seldon said, â€Å"Wherever do you think Wanda got such a notion?† â€Å"Come now, Hari. She had a Salvanian gecko that died, remember? One of her friends had a father who died in an accident and she sees deaths on holovision all the time. It is impossible for any child to be so protected as not to be aware of death. Actually I wouldn't want her to be so protected. Death is an essential part of life; she must learn that.† â€Å"I don't mean death in general, Manella. I mean my death in particular. What has put that into her head?† Manella hesitated. She was very fond, indeed, of Hari Seldon. She thought, Who would not be, so how can I say this? But how could she not say this? So she said, â€Å"Hari, you yourself put it into her head.† â€Å"I?† â€Å"Of course, you've been speaking for months of turning sixty and complaining loudly of growing old. The only reason people are setting up this party is to console you.† â€Å"It's no fun turning sixty,† said Seldon indignantly. â€Å"Wait! Wait! You'll find out.† â€Å"I will-if I'm lucky. Some people don't make it to sixty. Just the same, if turning sixty and being old are all you talk about, you end up frightening an impressionable little girl.† Seldon sighed and looked troubled. â€Å"I'm sorry, but it's hard. Look at my hands. They're getting spotted and soon they'll be gnarled. I can do hardly anything in the way of Twisting any longer. A child could probably force me to my knees.† â€Å"In what way does that make you different from other sixty-year-olds? At least your brain is working as well as ever. How often have you said that that's all that counts?† â€Å"I know. But I miss my body.† Manella said with just a touch of malice, â€Å"Especially when Dors doesn't seem to get any older.† Seldon said uneasily, â€Å"Well yes, I suppose-† He looked away, clearly unwilling to talk about the matter. Manella looked at her father-in-law gravely. The trouble was, he knew nothing about children-or about people generally. It was hard to think that he had spent ten years as First Minister under the old Emperor and yet ended up knowing as little about people as he did. Of course, he was entirely wrapped up in this psychohistory of his, that dealt with quadrillions of people, which ultimately meant dealing with no people at all-as individuals. And how could he know about children when he had had no contact with any child except Raych, who had entered his life as a twelve-year-old? Now he had Wanda, who was-and would probably remain to him-an utter mystery. Manella thought all this lovingly. She had the incredible desire to protect Hari Seldon from a world he did not understand. It was the only point at which she and her mother-in-law, Dors Venabili, met and coalesced-this desire to protect Hari Seldon. Manella had saved Seldon's life ten years before. Dors, in her strange way, had considered this an invasion of her prerogative and had never quite forgiven Manella. Seldon, in his turn, had then saved Manella's life. She closed her eyes briefly and the whole scene returned to her, almost as though it were happening to her right now. 3 It was a week after the assassination of Cleon-and a horrible week it had been. All of Trantor was in chaos. Hari Seldon still kept his office as First Minister, but it was clear he had no power. He called in Manella Dubanqua. â€Å"I want to thank you for saving Raych's life and my own. I haven't had a chance to do so yet.† Then with a sigh, â€Å"I have scarcely had a chance to do anything this past week.† Manella asked, â€Å"What happened to the mad gardener?† â€Å"Executed! At once! No trial! I tried to save him by pointing out that he was insane. But there was no question about it. If he had done anything else, committed any other crime, his madness would have been recognized and he would have been spared. Committed-locked up and treated-but spared, nonetheless. But to kill the Emperor-† Seldon shook his head sadly. Manella said, â€Å"What's going to happen now, First Minister?† â€Å"I'll tell you what I think. The Entun Dynasty is finished. Cleon's son will not succeed. I don't think he wants to. He fears assassination in his turn and I don't blame him one bit. It would be much better for him to retire to one of the family estates on some Outer World and live a quiet life. Because he is a member of the Imperial House, he will untie** allowed to do this. You and I may be less fortunate.† Manella frowned. â€Å"In what way, sir?† Seldon cleared his throat. â€Å"It is possible to argue that because you killed Gleb Andorin, he dropped his blaster, which became available to Mandell Gruber, who used it to kill Cleon. Therefore you bear a strong share of the responsibility of the crime and it may even be said that it was all prearranged.† â€Å"But that's ridiculous. I am a member of the security establishment, fulfilling my duties-doing what I was ordered to do.† Seldon smiled sadly. â€Å"You're arguing rationally and rationality is not going to be in fashion for a while. What's going to happen now, in the absence of a legitimate successor to the Imperial throne, is that we are bound to have a military government.† (In later years, when Manella came to understand the workings of psychohistory, she wondered if Seldon had used the technique to work out what was going to happen, for the military rule certainly came to pass. At the time, however, he made no mention of his fledgling theory.) â€Å"If we do have a military government,† he went on, â€Å"then it will be necessary for them to establish a firm rule at once, crush any signs of disaffection, act vigorously and cruelly, even in defiance of rationality and justice. If they accuse you, Miss Dubanqua, of being part of a plot to kill the Emperor, you will be slaughtered, not as an act of justice but as a way of cowing the people of Trantor. â€Å"For that matter, they might say that I was part of the plot, too. After all, I went out to greet the new gardeners when it was not my place to do so. Had I not done so, there would have been no attempt to kill me, you would not have struck back, and the Emperor would have lived. Do you see how it all fits?† â€Å"I can't believe they will do this.† â€Å"Perhaps they won't. I'll make them an offer that, just perhaps, they may not wish to refuse.† â€Å"What would that be?† â€Å"I will offer to resign as First Minister. They don't want me, they won't have me. But the fact is that I do have supporters at the Imperial Court and, even more important, people in the Outer Worlds who find me acceptable. That means that if the members of the Imperial Guard force me out, then even if they don't execute me, they will have some trouble. If, on the other hand, I resign, stating that I believe the military government is what Trantor and the Empire needs, then I actually help them, you see?† He mused a little and said, â€Å"Besides, there is the little matter of psychohistory.† (That was the first time Manella had ever heard the word.) â€Å"What's that?† â€Å"Something I'm working on. Cleon believed in its powers very strongly-more strongly than I did at the time-and there's a considerable feeling in the court that psychohistory is, or might be, a powerful tool that could be made to work on the side of the government-whatever the government might be. â€Å"Nor does it matter if they know nothing about the details of the science. I'd rather they didn't. Lack of knowledge can increase what we might call the superstitious aspect of the situation. In which case, they will let me continue working on my research as a private citizen. At least, I hope so. And that brings me to you.† â€Å"What about me?† â€Å"I'm going to ask as part of the deal that you be allowed to resign from** the security establishment and that no action be taken against you for** the events in connection with the assassination. I ought to be able to â€Å"But you're talking about ending my career.† â€Å"Your career is, in any case, over. Even if the Imperial Guard doesn't up an order of execution against you, can you imagine that you will Be allowed to continue working as a security officer?† â€Å"But what do I do? How do I make a living?† â€Å"I'll take care of that, Miss Dubanqua. In all likelihood, I'll go back to Streeling University, with a large grant for my psychohistorical research, I'm sure that I can find a place for you.† Manella, round-eyed, said, â€Å"Why should you-â€Å" Seldon said, â€Å"I can't believe you're asking. You saved Raych's life and own. Is it conceivable that I don't owe you anything?† And it was as he said. Seldon resigned gracefully from the post he had held for ten years. He was given a fulsome letter of appreciation for his services by the just-formed military government, a junta led by certain members of the Imperial Guard and the armed forces. He returned to Streeling University and Manella Dubanqua, relieved of her own post as security officer, went with Seldon and his family. 4 Raych came in, blowing on his hands. â€Å"I'm all for deliberate variety in the weather. You don't want things under a dome to always be the same. Today though, they made it just a little too cold and worked up a wind, besides. I think it's about time someone complained to weather control.† â€Å"I don't know that it's weather control's fault,† said Seldon. â€Å"It's getting harder to control things in general.† â€Å"I know. Deterioration.† Raych brushed his thick black mustache with the back of his hand. He did that often, as though he had never quite managed to get over the few months during which he had been mustacheless in Wye. He had also put on a little weight around the middle and, overall, had come to seem very comfortable and middleclass. Even his Dahl accent had faded somewhat. He took off his light coverall and said, â€Å"And how's the old birthday boy?† â€Å"Resenting it. Wait, wait, my son. One of these days, you'll be celebrating your fortieth birthday. We'll see how funny you'll think that is.† â€Å"Not as funny as sixty.† â€Å"Stop joking,† said Manella, who had been chafing Raych's hands, trying to warm them. Seldon spread his own hands. â€Å"We're doing the wrong thing, Raych. Your wife is of the opinion that all this talk about my turning sixty has sent little Wanda into a decline over the possibility of my dying.† â€Å"Really?† said Raych. â€Å"That accounts for it, then. I stopped in to see her and she told me at once, before I even had a chance to say a word, that she had had a bad dream. Was it about your dying?† â€Å"Apparently,† said Seldon. â€Å"Well, she'll get over that. No way of stopping bad dreams.† â€Å"I'm not dismissing it that easily,† said Manella. â€Å"She's brooding over it and that's not healthy. I'm going to get to the bottom of this.† â€Å"As you say, Manella,† said Raych agreeably. â€Å"You're my dear wife and whatever you say-about Wanda-goes.† And he brushed his mustache again. His dear wife! It hadn't been so easy to make her his dear wife. Raych remembered his mother's attitude toward the possibility. Talk about nightmares. It was he who had the periodic nightmares in which he had to face down the furious Dors Venabili once more. 5 Raych's first clear memory, after emerging from his desperance-induced ordeal, was that of being shaved. He felt the vibrorazor moving along his cheek and he said weakly, â€Å"Don't cut anywhere near my upper lip, barber. I want my mustache back.† The barber, who had already received his instructions from Seldon held up a mirror to reassure him. Dors Venabili, who was sitting at his bedside, said, â€Å"Let him work, Raych. Don't excite yourself.† Raych's eyes turned toward her momentarily and he was quiet. When the barber left, Dors said, â€Å"How do you feel, Raych?† â€Å"Rotten,† he muttered. â€Å"I'm so depressed, I can't stand it.† â€Å"That's the lingering effect of the desperance you've been dosed with. The effects will wash out.† â€Å"I can't believe it. How long has it been?† â€Å"Never mind. It will take time. You were pumped full of it.† He looked around restlessly. â€Å"Has Manella been to see me?† â€Å"That woman?† (Raych was getting used to hearing Dors speak of Manella with those words and in that tone of voice.) â€Å"No. You're not fit for visitors yet.† Interpreting the look on Raych's face, Dors quickly added, â€Å"I'm an exception because I'm your mother, Raych. Why would you want that woman to see you, anyway? You're in no condition to be seen.† â€Å"All the more reason to see her,† muttered Raych. â€Å"I want her to see me at my worst.† He then turned to one side dispiritedly. â€Å"I want to sleep.† Dors Venabili shook her head. Later that day she said to Seldon â€Å"I don't know what we're going to do about Raych. Hari. He's quite unreasonable.† Seldon said, â€Å"He's not well, Dors. Give the young man a chance.† â€Å"He keeps muttering about that woman. Whatever her name is.† â€Å"Manella Dubanqua. It's not a hard name to remember.† â€Å"I think he wants to set up housekeeping with her. Live with her. Marry her.† Seldon shrugged. â€Å"Raych is thirty-old enough to make up his own mind.† â€Å"As his parents, we have something to say-surely.† Hari sighed. â€Å"And I'm sure you've said it, Dors. And once you've said it, I'm sure he'll do as he wishes.† â€Å"Is that your final word? Do you intend to do nothing while he makes plans to marry a woman like that?† â€Å"What do you expect me to do, Dors? Manella saved Raych's life. Do you expect him to forget that? She saved mine, too, for that matter.† That seemed to feed Dors's anger. She said, â€Å"And you also saved her. The score is even.† â€Å"I didn't exactly-â€Å" â€Å"Of course you did. The military rascals who now run the Empire would have slaughtered her if you didn't step in and sell them your resignation and your support in order to save her.† â€Å"Though I may have evened the score, which I don't think I have, Raych has not. And, Dors dear, I would be very careful when it came to using unfortunate terms to describe our government. These times are not going to be as easy as the times when Cleon ruled and there will always be informers to repeat what they hear you say.† â€Å"Never mind that. I don't like that woman. I presume that, at least, is permissible.† â€Å"Permissible, certainly, but of no use.† Hari looked down at the floor, deep in thought. Dors's usually unfathomable black eyes were positively flashing in anger. Hari looked up. â€Å"What I'd like to know, Dors, is why? Why do you dislike Manella so? She saved our lives. If it had not been for her quick action, both Raych and I would be dead.† Dors snapped back, â€Å"Yes, Hari. I know that better than anyone. And if she had not been there, I would not have been able to do a thing to prevent your murder. I suppose you think I should be grateful. But every time I look at that woman, I am reminded of my failure. I know these feelings are not truly rational-and that is something I can't explain. So do not ask me to like her, Hari. I cannot.† But the next day even Dors had to back down when the doctor said, â€Å"Your son wishes to see a woman named Manella.† â€Å"He's in no condition to see visitors,† snapped Dors. â€Å"On the contrary. He is. He's doing quite well. Besides, he insists and is doing so most strenuously. I don't know that we'd be wise to refuse him.† So they brought in Manella and Raych greeted her effusively and with the first faint sign of happiness since he had arrived at the hospital. He made an unmistakable small gesture of dismissal at Dors. Lips tightened, she left. And the day came when Raych said, â€Å"She'll have me, Mom.† Dors said, â€Å"Do you expect me to be surprised, you foolish man? Of course she'll have you. You're her only chance, now that she's been disgraced, ousted from the security establishment†¦Ã¢â‚¬  Raych said, â€Å"Mom, if you're trying to lose me, this is exactly the way of doing it. Don't say things like that.† â€Å"I'm only thinking of your welfare.† â€Å"I'll think of my own good, thank you. I'm no one's ticket to respectability-if you'll stop to think of it. I'm not exactly handsome. I'm short. Dad isn't First Minister anymore and I talk solid lower-class. What's there for her to be proud of in me? She can do a lot better, but she wants me. And let me tell you, I want her.† â€Å"But you know what she is.† â€Å"Of course I know what she is. She's a woman who loves me. She's the woman I love. That's what she is.† â€Å"And before you fell in love with her, what was she? You know some of what she had to do while undercover in Wye you were one of her ‘assignments.' How many others were there? Are you able to live with her past? With what she did in the name of duty? Now you can afford to be idealistic. But someday you will have your first quarrel with her-or your second or your nineteenth-and you'll break down and say, ‘You-**† Raych shouted angrily, â€Å"Don't say that! When we fight, I'll call her unreasonable, irrational, nagging, whining, inconsiderate-a million adjectives that will fit the situation. And she'll have words for me. But they'll all be sensible words that can be withdrawn when the fight is over.† â€Å"You think so-but just wait till it happens.† Raych had turned white. He said, â€Å"Mother, you've been with Father now for almost twenty years. Father is a hard man to disagree with, but there have been times when you two have argued. I've heard you. In all those twenty years, has he ever called you by any name that would in any way compromise your role as human being? For that matter, have I done so? Can you conceive of me doing so now-no matter how angry I get?† Dors struggled. Her face did not show emotion in quite the same way that Raych's did or Seldon's would, but it was clear that she was momentarily incapable of speech. â€Å"In fact,† said Raych, pushing his advantage (and feeling horrible at doing so) â€Å"the fact of the matter is that you are jealous because Manella saved Dad's life. You don't want anyone to do that but you. Well, you had no chance to do so. Would you prefer it if Manella had not shot Andorin-if Dad had died? And me, too?† Dors said in a choked voice, â€Å"He insisted on going out to meet the gardeners alone. He would not allow me to come.† â€Å"But that wasn't Manella's fault.† â€Å"Is that why you want to marry her? Gratitude?† â€Å"No. Love.† And so it was, but Manella said to Raych after the ceremony, â€Å"Your mother may have attended the wedding because you insisted, Raych, but she looked like one of those thunderclouds they sometimes send sailing under the dome.† Raych laughed. â€Å"She doesn't have the face to be a thundercloud. You're just imagining it.† â€Å"Not at all. How will we ever get her to give us a chance?† â€Å"We'll just be patient. She'll get over it.† But Dors Venabili didn't. Two years after the wedding, Wanda was born. Dors's attitude toward the child was all Raych and Manella could have wanted, but Wanda's mother remained â€Å"that woman† to Raych's mother.